When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our Johnson’s Fresh Powder is enriched with honeysuckle extract and gently cools baby’s skin for a lasting feeling of freshness. We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards. *formulated to minimise the risk of allergies.