As your child grows, their hair needs change. Our haircare range is specially designed to be gentle versus regular adult products while offering advanced benefits.. Specially designed to help keep toddlers' and kids' hair manageable, our 2-in-1 shampoo and conditioner gently cleanses for soft and smooth hair and is formulated to unlock knots and tangles during bath time. For the best results, include as part of our 2-step routine* to unlock 75% more knots and tangles†. We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards. *2-step routine: Wash hair with Soft & Shiny® 2-in-1 Shampoo and Conditioner, and style with Soft & Shiny® Conditioner Spray. **formulated to minimise the risk of allergies. † vs. shampoo without conditioning agent.